It’s of recent that I learned of this expression.
I fell in love with it immediately. Getting busy in the trenches summarizes
what I’ve been doing for years in my own network marketing business. A trench
is a long narrow ditch. The thing that is often associated with trenches is dirt.
Being in the trenches refers to working in your business. Most people are used
to working on their business. However, until they decide to work in it, they
won’t what they set out to.
A WINNING STRATEGY
Getting down in the trenches is an activity
many dread. It’s no surprise that the top isn’t crowded. Getting busy in the
trenches includes the daily income producing activities such as advertising, prospecting,
follow up, recruiting, etc. in the network marketing profession. It’s choosing
to do what may feel uncomfortable now yet matters in the pursuit of your
dreams. We’ve all heard the statement ‘pay now play later.’ I prefer to put it
this way ‘pay now or pay double later.’
TRIGGERING THE DUPLICATION
No matter how experienced you can be at
anything, there is no substitute for anything on ground with your team. Even as
a top earner in our industry, the trench is necessary from time to time. If one
avoids it, so will the rest of his/her team. It’s for this reason that the idea
of retirement is controversial in our business. Our getting busy in the trenches
sets an example for not only those we work with, but also those we shall work
with, on how to attain our dreams with network marketing.
Furthermore, a major thing about leadership
is connecting with those that you lead. No one cares until they know how much
you care. It is vital that you know what life is like for both your prospects
and your teammates. Only then will you be able to forge a way forward in the
toughest times. In getting busy in the trenches, you learn what they know and
don’t know. In other words, it helps you figure out where to focus in your
INCREASE IN CUSTOMERS
This applies equally with our customers in
the business. In network marketing, we not only have teams and prospects, but
also the customers who solely enjoy our products at huge discounts. Connecting
with your customers will help you know which products have the most outstanding
effect. The testimonies shared by these people as you work in the trenches will
be the reason for increment in sales volume in your organization. Getting to
interact with these people should be part of your weekly schedule.
You must work hard and do good, not be lazy and gamble. Laziness may appear attractive, but work gives satisfaction.
In summary, our business is about the trenches.
We are in a people business. For example, as a participant in my team, I make
presentation tools. However, unless am on ground too, what I make would be irrelevant.
I love getting feedback from those I reach. The best way I found to get this
feedback is being available. Oh what profit we forfeit by fearing to get down
in the trenches! Choose to do it each single day of your life. This will be one
of the few decisions that you made that will turn out to have triggered series
of successes in your life.